CPA Calculator

1. Total Marketing & Ad Spend: Enter the total amount spent on a campaign or over a period.
2. Total New Customers Acquired: Enter the number of new customers gained from that spend.
3. Calculate: The tool shows you the average cost to acquire one new customer.

CPA vs. Product Price: The Core of Profitability

Cost Per Acquisition (CPA) tells you exactly how much it costs to get one customer. The golden rule is simple: your CPA must be lower than your product's net profit. If it costs you $20 to acquire a customer, and you only make $15 net profit on their order, you are losing $5 on every sale.

A "good" CPA is relative. For a $100 product with a $50 profit, a $30 CPA is great. For a $30 product with a $10 profit, a $12 CPA is a loss. Always compare your CPA to your net profit per sale (use our Profit Margin Calculator for that!) to understand if your advertising is truly profitable.