Conversion Rate Calculator

Measure the percentage of visitors who complete a desired goal (e.g., a purchase).

Calculate Your Conversion Rate

How to Use This Tool

  1. Total Conversions: Enter the number of sales, sign-ups, or other goals achieved.
  2. Total Unique Visitors: Enter the total number of people who visited your site during that period.
  3. Calculate: The tool shows the percentage of visitors who converted.

Strategic Insights

The Power of Small Improvements

Conversion Rate Optimization (CRO) is the process of improving your website to increase the percentage of visitors who convert. For e-commerce, a "good" conversion rate is typically between 1% and 3%. Even a small increase can have a huge impact.

Imagine you have 10,000 visitors. At a 1% conversion rate, you get 100 sales. By improving your product page, checkout process, or site speed, you might increase that to 1.5%. That's 150 sales—a 50% increase in revenue from the same amount of traffic! Always be testing and tweaking to improve this crucial metric.